Field notes // For the trades
The ALKOR SEO Blog
Local SEO, Google Ads and website advice for home service contractors.
Local SEOSEO vs Google Ads for a Glendale Contractor
For a Glendale contractor weighing SEO vs Google Ads, the short answer is this: if you need jobs this month, start with Google Ads, and if you want jobs every month for years without paying for each one, start SEO now, because it takes time to build.
· 5 min read
Local SEOHow Long Does SEO Take to Work for a Glendale Contractor?
How long does SEO take to work for a contractor in Glendale? Expect the first real movement in two to three months, steady calls from the map pack and organic results by month four to six, and a position worth defending by the end of the first year.
· 5 min read
ReviewsHow to Get More Google Reviews: Scripts, Templates and Timing for Contractors
A simple review system for contractors. Ask at the right moment, make it one tap, use copy-ready text, email and on-site scripts, reply to every review, and stay inside Google's rules.
· 12 min read
Local SEOGoogle Maps SEO: How to Rank Higher on Google Maps (A Contractor's Guide)
A plain-English guide to Google Maps SEO for contractors. Learn what Google looks at, how to build out your Business Profile, earn reviews, clean up citations, and avoid the shortcuts that can get a profile suspended.
· 12 min read
RoofingHow to Market a Roofing Company: A Local SEO Playbook
A practical playbook for roofing company owners. Set up your Google Business Profile, build service and city pages, earn reviews the right way, get ready for storm season, and track every call.
· 10 min read
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